1. Client Background
My Southern RV is a full-service RV dealership and repair center based in Florida, offering a curated inventory of travel trailers, fifth wheels, and motorhomes alongside maintenance and service support. In addition to on-site sales and service, they provide parts, accessories, and expert guidance to RV owners looking to upgrade or maintain their vehicles. The business serves a wide range of customers, from first-time RV buyers to experienced road trippers, all seeking reliable support and easy access to RV essentials.
The team at My Southern RV wanted to make it easier for customers to get quick answers to common questions about RV setup, maintenance, and dealership services. Their goal was to enhance the overall customer experience by offering accessible, real-time support online through a friendly and informative assistant.
2. Challenge / Problem
Customers often had questions about RV setup, operation, and part compatibility, particularly those who were new to RV ownership or maintaining their vehicle themselves. Common inquiries included topics like amperage, shore power hookups, towing setups, awning operation, and freshwater systems. Others needed help identifying which keys matched which compartments or understanding window and propane tank access. These questions were essential to the ownership experience but time-consuming to answer individually. As online traffic increased, the team looked for a way to provide quick, consistent answers without slowing down day-to-day dealership operations or service schedules.
3. Solution
To better support online shoppers and RV owners, My Southern RV implemented a voice-powered AI assistant using Omakase.ai to support customers on their website. The assistant was trained to help with a wide range of customer needs, including product specifications, RV selection guidance, dealership hours, and basic maintenance questions. Customers could ask about RV features, get help choosing the right parts, or quickly access contact information like business hours and phone number.
The assistant was launched with a quick setup and customized to reflect My Southern RV’s helpful and approachable tone. It now serves as a 24/7 resource for both new and returning customers who need fast, accurate information without having to wait on a phone call.
4. Results / Impact
The AI assistant engaged in 29 customer conversations, generating 137 total messages with an average of 4.72 exchanges per session. During these interactions, customers clicked on products 12 times, averaging 0.41 product clicks per conversation, and initiated 255 voice calls for additional support. These results reflect strong customer interest in real-time help and show that visitors are using the assistant to quickly connect, ask questions, and explore key information during their decision-making process.
5. Takeaways / Why It Matters
My Southern RV’s use of Omakase.ai shows how AI can support service-focused businesses by making information more accessible and interactions more efficient. The assistant provided real-time answers to common customer questions and helped connect visitors to the dealership more quickly, especially through voice calls. This enhanced both the customer experience and the team’s ability to stay responsive without added workload.
