{"id":189,"date":"2025-06-18T03:38:34","date_gmt":"2025-06-17T18:38:34","guid":{"rendered":"\/blog\/?post_type=case_study&p=189"},"modified":"2025-07-23T10:05:25","modified_gmt":"2025-07-23T01:05:25","slug":"case-study-silk-the-rich","status":"publish","type":"case_study","link":"\/blog\/case-studies\/case-study-silk-the-rich\/","title":{"rendered":"How SILK THE RICH Enhanced Customer Experience Using Voice AI"},"content":{"rendered":"\n

Client Background<\/h3>\n\n\n\n

SILK THE RICH is a premium fragrance haircare brand inspired by the power of natural silk.<\/p>\n\n\n\n

Rooted in Japan\u2019s silk capital, SILK THE RICH combines science and nature to deliver salon-quality haircare at home. Their Silk Hair Capsule Formula<\/em> with silk proteins deeply hydrates and restores hair, while over 80% beauty ingredients\u2014like ceramides, collagen, and botanical oils\u2014nourish and protect. Signature fragrances like Golden Pear & Freesia elevate every wash into a luxurious ritual.<\/p>\n\n\n\n

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Challenge \/ Problem<\/h3>\n\n\n\n

As a recent entrant to the U.S. market with limited resources, SILK THE RICH faced growing interest from curious customers but struggled to keep up with inquiries. Without a dedicated support team, responding to high volumes of questions became difficult.

They also lacked real-time customer data to better understand the U.S. market\u2014and aimed to increase customer subscriptions but needed more effective ways to engage and convert site visitors.<\/p>\n\n\n\n

Solution<\/h3>\n\n\n\n

With Omakase.ai Voice, SILK THE RICH’s website can now speak directly with customers\u2014answering questions in real time and reducing the need for manual support. This allows the team to focus on strategic priorities like market expansion.

Additionally, with built-in analytics and conversation history, they now gain valuable insights into customer interests and behavior\u2014letting the AI handle engagement while they grow.<\/p>\n\n\n\n

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Results \/ Impact<\/h3>\n\n\n\n

Within just two weeks of launching Omakase.ai Voice, SILK THE RICH saw a noticeable boost in product engagement. The AI agent \u201cSilka\u201d successfully guided 25% of users to the right products\u2014helping customers discover more of the lineup and improving the overall shopping experience.<\/p>\n\n\n\n

Takeaways \/ Why It Matters<\/h3>\n\n\n\n

In just two weeks, SILK THE RICH\u2019s AI agent \u201cSilka\u201d has been actively guiding customers to the right products, creating a seamless and engaging shopping experience. Omakase.ai Voice made it easy to implement personalized, on-brand conversations without extra staffing\u2014while unlocking real-time insights into what U.S. customers care about.<\/p>\n\n\n\n

For SILK THE RICH, this successful launch proved that voice-driven AI can not only elevate customer support but also drive conversions and build deeper customer understanding in a new market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Client Background SILK THE RICH is a premium fragrance haircare brand inspired by the power of natural silk. Rooted in…<\/p>\n","protected":false},"author":264294630,"featured_media":192,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-189","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"reading_time":2,"author_info":{"name":"Meri Tokumasu","title":"","avatar":"https:\/\/secure.gravatar.com\/avatar\/4c12b6160caf230f5a3e70a83201378bc847295241def601b5483387bbd18753?s=96&d=identicon&r=g","url":"\/blog\/author\/meribed3c896fb8\/"},"featured_image_url":"\/blog\/wp-content\/uploads\/2025\/06\/29-600x338.png","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/264294630"}],"version-history":[{"count":3,"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/189\/revisions"}],"predecessor-version":[{"id":195,"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/189\/revisions\/195"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/192"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}