![\"\"](\"\/blog\/wp-content\/uploads\/2025\/06\/AD_4nXfRpewH2liEqrnYQ3ys5CJ_2Nz-O22y5fUyRyt5l2nSsmxrALSCTI-cBi94ifx5E4KQHFoY7ba604M9yDnmk1_2jRkScZI1CW6eJXsMGATs9lF6mlBXBrE2FjpYS8yeHllwMKOTyw.png\")
<\/figure>\n\n\n\nChallenge \/ Problem<\/h3>\n\n\n\n
Fararti had a classic problem faced by creative, product-rich businesses: customers were visiting the site but not converting \u2014 and they didn\u2019t know why. Bounce rates were high, but there were no clear signals explaining where or why potential buyers were dropping off.<\/p>\n\n\n\n
It became clear that new visitors needed education \u2014 not just about the what, but the why behind Fararti\u2019s products. Shoppers often didn\u2019t grasp the depth o<\/p>\n\n\n\n
f customization available or how personal and meaningful each gift could be. They needed help understanding their options, and a bit of hand-holding to navigate the creative process.<\/p>\n\n\n\n
Solution<\/h3>\n\n\n\n
That\u2019s where Omakase AI Voice came in \u2014 in the form of Tira, a friendly, intelligent digital agent now living on Fararti\u2019s site.<\/p>\n\n\n\n
Tira is more than just an automated assistant. She\u2019s an always-on expert, trained on Fararti\u2019s full catalog, brand voice, and customer journey. She speaks with new visitors, answers questions in real-time, and helps guide people toward the right gift for their needs \u2014 from selecting formats and photo layouts to explaining turnaround times and custom engraving options.<\/p>\n\n\n\n
But the real breakthrough? Fararti can now listen back to customer conversations. Every interaction with Tira provides insight into what customers are asking, where they\u2019re confused, and what language resonates. With Omakase\u2019s conversation analytics, Fararti can now identify pain points in real-time and continuously improve both messaging and product education.<\/p>\n\n\n\n
What used to be a black box of user behavior is now an open channel of customer intent.<\/p>\n","protected":false},"excerpt":{"rendered":"
Client Background Fararti is a small business with a big creative heart. Based in Mexico, they specialize in beautiful, personalized…<\/p>\n","protected":false},"author":264294630,"featured_media":186,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-181","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"reading_time":2,"author_info":{"name":"Meri Tokumasu","title":"","avatar":"https:\/\/secure.gravatar.com\/avatar\/4c12b6160caf230f5a3e70a83201378bc847295241def601b5483387bbd18753?s=96&d=identicon&r=g","url":"\/blog\/author\/meribed3c896fb8\/"},"featured_image_url":"\/blog\/wp-content\/uploads\/2025\/06\/30-600x338.png","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/264294630"}],"version-history":[{"count":5,"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/181\/revisions"}],"predecessor-version":[{"id":188,"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/181\/revisions\/188"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/186"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}