{"id":166,"date":"2025-06-19T03:01:18","date_gmt":"2025-06-18T18:01:18","guid":{"rendered":"\/blog\/?post_type=case_study&p=166"},"modified":"2025-06-19T04:28:33","modified_gmt":"2025-06-18T19:28:33","slug":"case-study-thegfb","status":"publish","type":"case_study","link":"\/blog\/case-studies\/case-study-thegfb\/","title":{"rendered":"The GFB Increases Conversions Using Omakase.ai Voice Agent"},"content":{"rendered":"\n

Client Background<\/h3>\n\n\n\n

\u200bThe Gluten Free Bar (GFB), founded in 2010 by brothers Elliott and Marshall Rader, operates within the rapidly expanding gluten-free food industry. Headquartered in Grand Rapids, Michigan, GFB produces gluten-free, high-protein snacks, including bars, bites, and oatmeal in their certified gluten-free facility. As a Certified B Corporation, they emphasize social and environmental responsibility. GFB’s products are available in over 9,000 stores across the U.S., Canada, and Europe.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

GFB wanted to test the waters with an AI Agent solution that trained quickly without a steep learning curve, to increase sales and quickly answer nutrition and product related questions\u00a0
<\/p>\n\n\n\n

Challenge \/ Problem<\/h3>\n\n\n\n

Like lots of companies with an ecommerce presence, customers bounced from their site without seeing what makes their offering special<\/p>\n\n\n\n

The products are nutrient dense, and the website also contains a lot of really important information about the snacks, that many customers unfortunately weren\u2019t digesting.<\/p>\n\n\n\n

GFB wanted to share this information with customers in a way that\u2019s both convenient and engaging by making it easier for more people to enjoy foods they know align with their diets and lifestyle.<\/p>\n\n\n\n

Solution<\/h3>\n\n\n\n

With the Omakase AI Voice Agent, GFB can finally speak to everyone who visits their site.<\/p>\n\n\n\n

It\u2019s a new avenue for educating customers and letting them know, GFB understands their dietary needs and preferences -and not just on the home page, it speaks to customers as they navigate Product Description Pages.<\/p>\n\n\n\n

Implementation was a breeze, plus, our agent is an extension of the brand. With a laid back voice, and a cool photo, the agent is a knowledgeable member of the team -who doesn\u2019t take time off.<\/p>\n\n\n\n\n\n

Results \/ Impact<\/h3>\n\n\n\n
    \n
  • 30% of customers who engaged in conversations, clicked on a Product Description Page (PDP)<\/li>\n\n\n\n
  • In the first month of on-site implementation, Omakase generated a 21% increase in PDP views<\/li>\n\n\n\n
  • In its first month of employment, Omakase Voice Agent managed 72 conversations<\/li>\n<\/ul>\n\n\n\n

    Takeaways \/ Why It Matters<\/h3>\n\n\n\n

    Omakase.ai Voice presented an easy on ramp to lift revenue and time-on-site, by solving customer problems with AI. Training was a cinch, and the platform provides actionable insights into on-site customer behavior<\/p>\n\n\n\n

    GFB is using this as a case study to invest in future AI solutions with confidence, knowing how their audience responds.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Client Background \u200bThe Gluten Free Bar (GFB), founded in 2010 by brothers Elliott and Marshall Rader, operates within the rapidly…<\/p>\n","protected":false},"author":264294630,"featured_media":180,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-166","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"reading_time":2,"author_info":{"name":"Meri Tokumasu","title":"","avatar":"https:\/\/secure.gravatar.com\/avatar\/4c12b6160caf230f5a3e70a83201378bc847295241def601b5483387bbd18753?s=96&d=identicon&r=g","url":"\/blog\/author\/meribed3c896fb8\/"},"featured_image_url":"\/blog\/wp-content\/uploads\/2025\/06\/31-1-600x338.png","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/264294630"}],"version-history":[{"count":3,"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/166\/revisions"}],"predecessor-version":[{"id":170,"href":"\/blog\/wp-json\/wp\/v2\/case-studies\/166\/revisions\/170"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/180"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}