{"id":577,"date":"2025-08-23T01:19:50","date_gmt":"2025-08-22T16:19:50","guid":{"rendered":"\/blog\/?post_type=article&p=577"},"modified":"2025-08-23T01:19:52","modified_gmt":"2025-08-22T16:19:52","slug":"what-is-agentic-commerce-the-future-of-ai-powered-shopping","status":"publish","type":"article","link":"\/blog\/articles\/what-is-agentic-commerce-the-future-of-ai-powered-shopping\/","title":{"rendered":"What is Agentic Commerce? The Future of AI-Powered Shopping"},"content":{"rendered":"\n
Agentic commerce is the next major evolution in digital shopping, where autonomous AI agents<\/strong> act on behalf of consumers to discover products, compare options, and complete purchases.<\/p>\n\n\n\n Agentic commerce represents a revolutionary shopping model where intelligent, autonomous AI agents act as personal shoppers for consumers or procurement agents for businesses. According to Mirakl’s analysis<\/a>, these AI agents autonomously search for products, compare options, and even complete purchases on behalf of users. Unlike traditional e-commerce where users manually browse websites and compare products, an AI agent handles these tasks, finding products that meet specific requirements, making recommendations, and executing purchases within set parameters.<\/p>\n\n\n\n The term “agentic” derives from “agency,” meaning the ability to act independently. As Coveo explains<\/a>, agentic AI systems don’t just respond to direct commands; they proactively make decisions to achieve a goal. In commerce, this means the AI doesn’t merely show search results \u2013 it can decide which product best fits the user’s intent and go through the checkout process autonomously but within user-defined boundaries.<\/p>\n\n\n\n A real-world example is Amazon’s new “Buy for Me” feature, which allows an AI agent to purchase products from third-party websites on a user’s behalf while remaining within the Amazon app. This signals that agentic commerce is moving from concept to reality, handling transactions end-to-end.<\/p>\n\n\n\n Agentic commerce fundamentally transforms the relationship between consumers and shopping. According to Checkout.com’s research<\/a>, at its heart, agentic commerce involves AI agents that understand complex requests, negotiate or verify details, and carry out multi-step transactions without constant human input.<\/p>\n\n\n\n For example, an agent could be tasked with “find me a durable laptop under $1,000 with at least 16GB RAM,” then proceed to research options, compare prices, check reviews, and present the best choice \u2013 or even buy it for the user once approved. This represents a shift from reactive to proactive commerce, where technology anticipates and fulfills needs.<\/p>\n\n\n\n Key features that distinguish agentic commerce from earlier e-commerce models include:<\/p>\n\n\n\n Agentic AI shoppers can instantly analyze specifications, prices, and reviews across vast catalogs from multiple merchants to find the best match for a user’s needs.<\/p>\n\n\n\n Unlike typical recommendation engines, agentic commerce systems are goal-oriented. The agent understands the user’s objective and actively works to fulfill it, including refining product criteria and making optimal purchase decisions.<\/p>\n\n\n\n According to PayPal’s newsroom<\/a>, agentic commerce integrates discovery with payments and fulfillment. A well-equipped agent can add items to cart across different stores, select shipping options, and complete checkout using stored payment credentials \u2013 all in one seamless flow.<\/p>\n\n\n\n These agents leverage machine learning and large language models to continuously learn from user interactions. Over time, a shopping agent learns a consumer’s style, preferred brands, and quality expectations, making increasingly personalized recommendations.<\/p>\n\n\n\n As GridDynamics reports<\/a>, a defining feature on the horizon is the ability for buyer agents and seller agents to communicate directly. In a fully realized agentic commerce ecosystem, your personal shopping agent might negotiate with a merchant’s AI agent \u2013 exchanging requirements, inventory info, or even price bargaining. This is enabled by emerging protocols like Google’s Agent-to-Agent (A2A) framework and Anthropic’s Model Context Protocol (MCP).<\/p>\n\n\n\n Visa’s Navigate platform<\/a> emphasizes that users remain in ultimate control. Consumers can set spending limits, brand preferences, and require confirmation for big decisions, ensuring the agent operates within user-defined guardrails.<\/p>\n\n\n\n Industry experts are calling this the third major wave in digital commerce \u2013 the “Agentic Commerce Era” \u2013 following the eCommerce era (web shopping) and mCommerce era (mobile shopping). According to Bain Capital Ventures<\/a>, intelligent agents operating on each consumer’s behalf will fundamentally alter how sellers compete and win.<\/p>\n\n\n\n The numbers support this trajectory. KPMG’s Q1 2025 AI Quarterly Pulse Survey<\/a> found that 99% of executives surveyed said their organizations plan to deploy AI agents, with 67% expecting to buy pre-built solutions and another 27% opting for a build-and-buy approach. Additionally, 65% of organizations were already piloting AI agents in Q1 2025, up from 37% the previous quarter.<\/p>\n\n\n\n PayPal projects that within five years, 20-30% of its customers will start their shopping through AI agents or tools rather than through search engines or retailer websites directly. This represents a fundamental shift in how commerce operates.<\/p>\n\n\n\n The impact on e-commerce is multifaceted. GridDynamics research<\/a> suggests that AI agents might increase cart conversion rates by approximately 30% while reducing time-to-purchase significantly. When the “decision” phase is optimized by AI, customers are more likely to complete sales with less cart abandonment.<\/p>\n\n\n\n For retailers, this means a potential shift in customer journey from browsing-driven discovery to agent-driven delegation. Less direct traffic as consumers rely on AI assistants to shop means retailers must ensure their products are attractive to AI agents through data quality, integration, and value propositions beyond just price.<\/p>\n\n\n\n However, retail experiences won’t become 100% hands-off in all categories. In experiential or style-driven verticals like fashion and home d\u00e9cor, browsing and inspiration remain important to customers. As Coveo notes<\/a>, “this isn’t ‘decide for me’ in categories where the joy is in the journey.”<\/p>\n\n\n\n Consumer behavior is evolving rapidly with agentic commerce. According to Salesforce’s Connected Shoppers Report<\/a>, 65% of shoppers are interested in using AI to buy items once they hit a target price. This demonstrates a growing comfort with delegating purchasing decisions to AI agents for specific scenarios.<\/p>\n\n\n\n The rise of agentic AI also blurs the line between conversational commerce and transactional commerce. With partnerships like PayPal and Perplexity bringing shopping directly into AI chat interfaces, consumers can move from asking a question to buying a product in one seamless conversation. Commerce becomes embedded in everyday digital interactions, powered by agents that connect intent to action in real time.<\/p>\n\n\n\n AI technologies are the backbone of agentic commerce. Large language models (LLMs) enable agents to understand natural language requests, while machine learning algorithms optimize product matching and price comparisons. According to Checkout.com<\/a>, these AI systems make shopping “feel effortless” by finding exactly what customers want and facilitating payment in the same flow.<\/p>\n\n\n\n The sophistication of these AI agents continues to grow. They can now interpret complex, multi-faceted requests, understand context and nuance, and make judgment calls about product suitability based on learned preferences. This level of AI capability transforms shopping from a task into a service.<\/p>\n\n\n\n The agentic commerce landscape is rapidly evolving with major technology and payment companies leading the charge. According to PYMNTS.com<\/a>, three of the world’s largest payment companies \u2013 Visa, Mastercard, and PayPal \u2013 are racing into this frontier, with all three recently announcing deployments of agentic commerce capabilities.<\/p>\n\n\n\n Major AI companies are also key players. Visa is working with Anthropic, Microsoft, Mistral, OpenAI, and Perplexity to integrate payment capabilities into AI chatbots. Mastercard is collaborating with Microsoft on new use cases to scale agentic commerce, with other leading AI platforms to follow.<\/p>\n\n\n\n E-commerce platforms are adapting quickly. Amazon’s “Buy for Me” feature represents one of the first major implementations, while Shopify and other platforms are developing agent-friendly infrastructure to support this new commerce model.<\/p>\n\n\n\n Amazon launched its groundbreaking “Buy for Me” feature in April 2025, marking a significant milestone in agentic commerce. According to Digital Commerce 360<\/a>, this AI shopping agent allows customers to purchase products from third-party websites directly within the Amazon Shopping app.<\/p>\n\n\n\n How Amazon’s Buy for Me Works:<\/strong><\/p>\n\n\n\n The feature uses sophisticated agentic AI powered by Amazon’s Nova and Anthropic’s Claude models. As TechCrunch reports<\/a>, when customers search for branded items in the Amazon Shopping app, they see results from Amazon’s marketplace plus additional products from external brand sites in a section labeled “Shop brand sites directly.”<\/p>\n\n\n\n Behind the scenes, Amazon’s AI agent:<\/p>\n\n\n\n Strategic Impact:<\/strong><\/p>\n\n\n\n Cognizant’s analysis<\/a> highlights that Amazon’s move is “massively significant” as the company already commands 40.9% of US retail e-commerce sales in 2024, with 56% of consumers starting their product searches on Amazon. This positions Amazon to extend its influence beyond its own marketplace, fundamentally changing the relationship between brands and platforms.<\/p>\n\n\n\n Security and Control:<\/strong><\/p>\n\n\n\n Amazon emphasizes customer control and privacy. According to About Amazon<\/a>, the company cannot see unrelated or past orders made on brand sites, and all fulfillment, delivery, returns, and customer service remain handled by the brand store, not Amazon itself. Customers receive confirmation emails directly from brands and can track orders within the Buy for Me Orders tab.<\/p>\n\n\n\n Shopify has emerged as a leader in building infrastructure specifically designed for agentic commerce. According to Shopify’s developer documentation<\/a>, the platform has launched comprehensive AI agent capabilities that represent “native shopping integration into AI conversations.”<\/p>\n\n\n\n Core Infrastructure Components:<\/strong><\/p>\n\n\n\n Shopify’s blog<\/a> outlines several key infrastructure elements:<\/p>\n\n\n\n Strategic Positioning:<\/strong><\/p>\n\n\n\n Shopify’s president stated the company “has been building infrastructure to power agentic commerce” and was “ahead of the curve” with social commerce integrations. According to Digital Commerce 360<\/a>, Shopify sees agentic commerce as the next key e-commerce trend, with integrations spanning Instagram, YouTube, Spotify, Roblox, and Perplexity AI.<\/p>\n\n\n\n In late 2024, Shopify integrated with Perplexity’s Buy with Pro AI shopper, enabling consumers to browse and transact directly via Shop Pay within Perplexity’s interface. This positions Shopify as the core infrastructure for “always-on, channel-agnostic shopping.”<\/p>\n\n\n\n Enterprise Expansion:<\/strong><\/p>\n\n\n\n CB Insights Research<\/a> notes that Shopify has built the foundation to compete directly with enterprise commerce platforms like Salesforce Commerce Cloud and Adobe Commerce. Since 2022, Shopify has expanded its network of system integrators, forming partnerships with Deloitte, EY, and KPMG, and in April 2024 deepened this strategy with a joint partnership alongside Google Cloud and Cognizant.<\/p>\n\n\n\n Implementation and Pricing:<\/strong><\/p>\n\n\n\n According to Fluid.ai<\/a>, entry-level tools like Shopify Magic start at around $20 to $50 per month, while comprehensive platforms can run $200 to $500 monthly. The capabilities are currently in early access, requiring an invitation from Shopify, with PYMNTS reporting<\/a> that Shopify has introduced specific rules governing merchants’ use of agentic AI on its platform.<\/p>\n\n\n\n Stripe has emerged as a major player in agentic commerce with groundbreaking announcements at Stripe Sessions 2025. According to Stripe’s blog<\/a>, the company launched several key innovations including the Order Intents API, which allows businesses to create commerce agents in seconds, and the Stripe Agent Toolkit that enables AI agents to earn, store, and spend funds autonomously.<\/p>\n\n\n\n Stripe Agent Toolkit and Infrastructure:<\/strong><\/p>\n\n\n\n In November 2024, Stripe launched its Agent Toolkit, an SDK that enables AI agents to engage in transactions with human users and pay third parties. As reported by The Letter Two<\/a>, the toolkit supports OpenAI’s Agents SDK, Vercel’s AI SDK, LangChain, and CrewAI, working with any LLM provider that supports function calling.<\/p>\n\n\n\n With Stripe’s Issuing technology, agents can create single-use virtual credit cards that can be employed to pay for products with a simple LLM function call. Over 700 agent startups launched on Stripe in 2024, with the toolkit being downloaded thousands of times weekly.<\/p>\n\n\n\n AI Foundation Model for Payments:<\/strong><\/p>\n\n\n\n Stripe unveiled what it claims is the world’s first AI foundation model for payments. The AI models built into their Optimized Checkout Suite use more than 100 signals to personalize checkout in real-time, including which payment methods are shown and which payment fields are displayed.<\/p>\n\n\n\n Market Impact:<\/strong><\/p>\n\n\n\n Stripe’s newsroom<\/a> reports that Stripe’s total payment volume reached $1.4 trillion in 2024, up 38% year-over-year, equivalent to around 1.3% of global GDP. The company is now used by half of the Fortune 100, 80% of the Forbes Cloud 100, and 78% of the Forbes AI 50.<\/p>\n\n\n\n Google has positioned itself as a key infrastructure provider for agentic commerce through its Agent2Agent (A2A) protocol, launched in April 2025. According to Google’s Developer Blog<\/a>, A2A is an open standard supported by over 150 organizations including PayPal, Salesforce, SAP, ServiceNow, and Workday.<\/p>\n\n\n\n A2A Protocol Features:<\/strong><\/p>\n\n\n\n As Towards Data Science<\/a> explains, A2A provides a universal translator for AI agents, allowing them to communicate and collaborate seamlessly regardless of vendor or underlying technology. Key features include:<\/p>\n\n\n\n Google’s Agent Development Ecosystem:<\/strong><\/p>\n\n\n\n Google Cloud Blog<\/a> reports that Google has released the Agent Development Kit (ADK), which simplifies AI agent building with modular components. Google Agentspace provides a no-code interface for non-engineers to create and manage AI agents.<\/p>\n\n\n\n Real-World Implementation:<\/strong><\/p>\n\n\n\n Tyson Foods and Gordon Food Service are pioneering collaborative A2A systems to drive sales and reduce supply chain friction, creating real-time channels for their agents to share product data and enhance the food supply chain.<\/p>\n\n\n\n PayPal has taken a distinctive approach to agentic commerce with its Agent Toolkit, which enables developers to integrate payment processes into the agentic AI workflow. According to Digital Transactions<\/a>, PayPal offers a developer toolkit and access tokens that let AI agents interact directly with PayPal’s platform through APIs.<\/p>\n\n\n\n At a recent event for PayPal developers, the company demonstrated the potential of these tools when used in collaboration with technology like Google’s Gemini, AI by Amazon Web Services, and Microsoft’s Azure AI. PayPal’s partnership with Perplexity is particularly notable, as reported in PayPal’s newsroom<\/a>, enabling seamless purchase experiences within AI-powered answer engines where the entire process, including payment, can be completed with a single user query or click.<\/p>\n\n\n\n PayPal also supports Google Cloud’s A2A protocol, representing a new way for developers and merchants to create next-generation commerce experiences powered by agentic AI.<\/p>\n\n\n\n Visa Intelligent Commerce<\/strong><\/p>\n\n\n\n According to Payments Dive<\/a>, Visa launched its Intelligent Commerce program on April 30, 2025. The platform gives developers access to APIs and tools that integrate payment functions \u2013 such as identity verification and spending controls \u2013 into AI agents. Visa CEO Ryan McInerney stated that agentic commerce will be rolling out in the next few quarters.<\/p>\n\n\n\n Key to Visa’s system is tokenization technology. As TechCrunch reports<\/a>, Visa creates 16-digit tokens that act essentially like a credit card for AI agents, linked to the consumer’s original card. It’s like giving the AI agent its own credit card but with strict, parental-style controls. Consumers decide when to activate it, what the agent can buy, and how much it can spend.<\/p>\n\n\n\n Mastercard Agent Pay<\/strong><\/p>\n\n\n\n Mastercard’s newsroom<\/a> announced the launch of its Agentic Payments Program, Mastercard Agent Pay, which integrates with agentic AI to revolutionize commerce. The solution promises to deliver smarter, more secure, and more personal payment experiences to consumers, merchants, and issuers.<\/p>\n\n\n\n Mastercard is working with acquirers and checkout players like Braintree and Checkout.com to enhance the tokenization capabilities they’re already using with merchants to deliver safe, transparent agentic payments. This collaboration ensures that the infrastructure for agentic commerce is robust and secure.<\/p>\n\n\n\n Agentic commerce offers numerous advantages for retailers and brands. According to Mirakl’s analysis<\/a>, key benefits include:<\/p>\n\n\n\n Increased Conversion Rates:<\/strong> When AI agents find exactly what customers want and can purchase instantly, there’s less opportunity for cart abandonment. Early indicators suggest conversion rate improvements of approximately 30%.<\/p>\n\n\n\n Enhanced Customer Data and Insights:<\/strong> AI agents provide detailed data about customer preferences, decision-making patterns, and purchase behaviors that can inform product development and marketing strategies.<\/p>\n\n\n\n Reduced Customer Service Costs:<\/strong> AI agents handle routine inquiries and transactions, freeing human staff to focus on complex, high-value interactions.<\/p>\n\n\n\n New Revenue Opportunities:<\/strong> Businesses can offer subscription-based agent services, premium agent features, or agent-specific product bundles.<\/p>\n\n\n\n Global Market Access:<\/strong> AI agents can navigate language barriers and local payment methods, making it easier for businesses to serve international customers.<\/p>\n\n\n\n From a consumer perspective, agentic commerce dramatically improves the shopping experience. Checkout.com’s research<\/a> highlights several enhancements:<\/p>\n\n\n\n Time Savings:<\/strong> Shoppers delegate tedious tasks like searching, reading reviews, and comparing specs to AI agents, making shopping feel effortless.<\/p>\n\n\n\n Personalization at Scale:<\/strong> AI agents learn individual preferences over time, providing increasingly accurate recommendations that feel truly personal.<\/p>\n\n\n\n 24\/7 Shopping Assistant:<\/strong> Unlike human assistants, AI agents are always available to help with purchases, price monitoring, and reordering.<\/p>\n\n\n\n Reduced Decision Fatigue:<\/strong> For busy or indecisive shoppers, having an AI agent narrow down choices to the best options is a game-changer.<\/p>\n\n\n\n Seamless Multi-Platform Shopping:<\/strong> Agents can shop across multiple stores and platforms simultaneously, finding the best deals and options without the user having to visit multiple websites.<\/p>\n\n\n\n Early adopters of agentic commerce stand to gain significant competitive advantages. According to Bain Capital Ventures<\/a>, businesses that optimize for AI agent discovery and transactions now will be better positioned when agent-driven shopping becomes mainstream.<\/p>\n\n\n\n Key competitive advantages include:<\/p>\n\n\n\n First-Mover Brand Recognition:<\/strong> Early adopters become known as innovative, tech-forward brands that embrace the future of commerce.<\/p>\n\n\n\n Data and Learning Advantages:<\/strong> Companies that start working with AI agents early will accumulate valuable data about agent behaviors and preferences, informing future strategies.<\/p>\n\n\n\n Partnership Opportunities:<\/strong> Early adopters can form strategic partnerships with AI companies and payment providers, securing preferential terms and integration support.<\/p>\n\n\n\n Customer Loyalty:<\/strong> Businesses that provide superior agent experiences will build loyalty not just with human customers but with their AI agents, which may preferentially recommend their products.<\/p>\n\n\n\n The agentic commerce ecosystem is rapidly expanding with both established players and innovative startups driving the market forward. According to CB Insights<\/a>, the enterprise AI agents & copilots space is projected to generate close to $13 billion in annual revenue by the end of 2025, up from $5 billion in 2024.<\/p>\n\n\n\n Amazon<\/strong>: Leading with its “Buy for Me” feature and Nova Act AI model for autonomous web browsing and purchasing<\/p>\n\n\n\n Shopify<\/strong>: Providing comprehensive agent infrastructure with MCP servers and Universal Cart system for multi-merchant transactions<\/p>\n\n\n\n Stripe<\/strong>: Powering over 700 agent startups with its Agent Toolkit and processing $1.4 trillion in payment volume in 2024<\/p>\n\n\n\n Google<\/strong>: Creating the foundational A2A protocol for agent interoperability, supported by 150+ organizations<\/p>\n\n\n\n Visa, Mastercard, PayPal<\/strong>: Providing secure tokenization and payment infrastructure specifically designed for agent transactions<\/p>\n\n\n\n The investment landscape for agentic commerce is experiencing explosive growth:<\/p>\n\n\n\n Key venture capital firms active in the space include:<\/p>\n\n\n\n Capital-efficient AI agent startups are showing remarkable performance metrics. Companies like Mercor ($4.5M revenue per employee) and Cursor ($3.2M per employee) already surpass Microsoft ($1.8M per employee) and Meta ($2.2M per employee), rivaling Nvidia’s efficiency levels ($3.6M per employee).<\/p>\n\n\n\n Accelerated funding cycles are becoming common, with companies like LangChain raising a $10M seed in early 2023 and a $25M Series A by Q1 2024, condensing what might have been a 2+ year journey into approximately 10 months.<\/p>\n\n\n\n Adapting e-commerce operations for agentic commerce requires strategic changes across multiple areas. GridDynamics<\/a> recommends several key steps:<\/p>\n\n\n\n Optimize Product Data:<\/strong> Ensure product information is structured, comprehensive, and machine-readable. AI agents rely on quality data to make decisions, so incomplete or poorly formatted product information will hurt discoverability.<\/p>\n\n\n\n Implement API-First Architecture:<\/strong> Move toward headless commerce solutions that allow AI agents to interact directly with your systems through APIs rather than traditional web interfaces.<\/p>\n\n\n\n Develop Agent-Specific Pricing Strategies:<\/strong> Consider how pricing will work when AI agents can instantly compare prices across competitors. Value propositions beyond price become crucial.<\/p>\n\n\n\n Create Agent-Friendly Policies:<\/strong> Establish clear terms for agent purchases, returns, and customer service interactions. Consider how to verify agent authority and handle disputes.<\/p>\n\n\n\n Invest in Real-Time Inventory Management:<\/strong> AI agents expect accurate, real-time inventory data. Systems must be able to handle rapid queries and transactions from multiple agents simultaneously.<\/p>\n\n\n\n Building the right infrastructure is critical for agentic commerce success. According to Mirakl’s research<\/a>, essential infrastructure components include:<\/p>\n\n\n\n Robust APIs and Integration Capabilities:<\/strong> Your systems must be able to communicate seamlessly with various AI agents through standardized protocols and APIs.<\/p>\n\n\n\n Scalable Cloud Infrastructure:<\/strong> Agent interactions can create traffic spikes. Cloud-based solutions provide the flexibility to scale resources as needed.<\/p>\n\n\n\n Advanced Security Measures:<\/strong> With AI agents handling transactions, security becomes paramount. Implement tokenization, encryption, and fraud detection specifically designed for agent interactions.<\/p>\n\n\n\n Real-Time Analytics and Monitoring:<\/strong> Track agent behaviors, preferences, and transaction patterns to optimize your offerings and identify opportunities.<\/p>\n\n\n\n Flexible Payment Processing:<\/strong> Work with payment providers like Visa, Mastercard, and PayPal that offer agent-specific payment solutions and tokenization.<\/p>\n\n\n\n Product data management is crucial for agentic commerce success. Coveo<\/a> and other experts recommend these essential tools and practices:<\/p>\n\n\n\n Product Information Management (PIM) Systems:<\/strong> Centralize and standardize product data across all channels, ensuring consistency and completeness.<\/p>\n\n\n\n Structured Data Markup:<\/strong> Implement schema.org and other structured data formats that make product information easily parseable by AI agents.<\/p>\n\n\n\n Dynamic Pricing Engines:<\/strong> Tools that can adjust pricing in real-time based on market conditions, inventory levels, and agent demand patterns.<\/p>\n\n\n\n Content Enrichment Tools:<\/strong> Automatically enhance product descriptions with specifications, compatibility information, and use cases that agents can analyze.<\/p>\n\n\n\n Data Quality Monitoring:<\/strong> Continuously monitor and improve data quality, as poor data will directly impact agent decision-making and sales.<\/p>\n\n\n\n One of the biggest challenges in agentic commerce is product data quality and standardization. According to Mirakl’s analysis<\/a>, the product data challenge involves several key issues:<\/p>\n\n\n\n Inconsistent Data Formats:<\/strong> Different suppliers and manufacturers use varying formats for product information, making it difficult for AI agents to compare products accurately.<\/p>\n\n\n\n Incomplete Information:<\/strong> Many product listings lack comprehensive specifications, making it challenging for agents to match products to user requirements.<\/p>\n\n\n\n Rapidly Changing Inventory:<\/strong> Real-time inventory accuracy is crucial but difficult to maintain across multiple channels and warehouses.<\/p>\n\n\n\n Multilingual and Regional Variations:<\/strong> Products may have different names, specifications, or availability in different regions, complicating agent operations.<\/p>\n\n\n\n To address these challenges, businesses must invest in data standardization, enrichment, and quality control processes that ensure AI agents can effectively discover and evaluate their products.<\/p>\n\n\n\n Transitioning to agentic commerce involves several risks that businesses must carefully manage. Checkout.com’s research<\/a> identifies key risks:<\/p>\n\n\n\n Technology Dependencies:<\/strong> Heavy reliance on AI systems creates vulnerabilities if these systems fail or produce errors.<\/p>\n\n\n\n Privacy and Security Concerns:<\/strong> AI agents handle sensitive customer data and payment information, creating potential security risks.<\/p>\n\n\n\n Regulatory Compliance:<\/strong> The regulatory framework for AI agents making autonomous purchases is still evolving, creating uncertainty.<\/p>\n\n\n\n Market Disruption:<\/strong> Traditional business models may be disrupted as AI agents change how consumers discover and purchase products.<\/p>\n\n\n\n Investment Risk:<\/strong> Significant upfront investment in technology and infrastructure may not yield immediate returns.<\/p>\n\n\n\n Consumer trust remains a significant challenge for agentic commerce adoption. According to eMarketer and CivicScience research<\/a>, only 24% of U.S. consumers said they’re comfortable sharing data with an AI shopping assistant, and just 47% are comfortable with AI agents purchasing recommended products on their behalf.<\/p>\n\n\n\n\n
Background<\/h2>\n\n\n\n
Have you ever wondered how some online businesses manage to create such engaging and personalized shopping experiences? What if there was a way to leverage AI to give your customers more control and satisfaction? Welcome to the world of agentic commerce, where the blend of technology and consumer autonomy can redefine online shopping. In this article, we’ll answer your burning questions about what agentic commerce is, its benefits, and how you can prepare your business for its rise. We’ll also highlight the key players making waves in this field, setting the stage for your own success. Get ready to discover strategies that can elevate your e-commerce game and reshape the way you connect with your customers.<\/p>\n\n\n\nUnderstanding Agentic Commerce<\/h2>\n\n\n\n
What is Agentic Commerce?<\/h3>\n\n\n\n
The Meaning of Agentic Commerce<\/h3>\n\n\n\n
Agentic Commerce Definition and Overview<\/h3>\n\n\n\n
Autonomous Product Discovery and Comparison:<\/strong> <\/h3>\n\n\n\n
Goal-Driven Transactions<\/strong><\/h3>\n\n\n\n
End-to-End Purchasing Capability<\/strong><\/h3>\n\n\n\n
Personalization and Learning<\/strong><\/h3>\n\n\n\n
Agent-to-Agent Communication<\/strong> <\/h3>\n\n\n\n
User Control and Defined Parameters<\/strong><\/h3>\n\n\n\n
The Future of Agentic Commerce<\/h2>\n\n\n\n
Why Agentic Commerce is the Next Big Thing<\/h3>\n\n\n\n
The Impact of Agentic Commerce on eCommerce<\/h3>\n\n\n\n
How Agentic Commerce is Shaping Consumer Behavior<\/h3>\n\n\n\n
The Role of AI in Enhancing Agentic Commerce<\/h3>\n\n\n\n
Key Players in Agentic Commerce<\/h2>\n\n\n\n
Major Companies in the Agentic Commerce Landscape<\/h3>\n\n\n\n
Amazon’s Revolutionary “Buy for Me” Feature<\/h3>\n\n\n\n
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Shopify’s Agent-Friendly Infrastructure<\/h3>\n\n\n\n
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Stripe’s Pioneering Role in Agentic Commerce<\/h3>\n\n\n\n
Google’s Agent2Agent Protocol and Commerce Infrastructure<\/h3>\n\n\n\n
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The Involvement of PayPal in Agentic Commerce<\/h3>\n\n\n\n
Visa and Mastercard’s Role in Agentic Commerce<\/h3>\n\n\n\n
Benefits of Agentic Commerce<\/h2>\n\n\n\n
Advantages for Retailers and Brands<\/h3>\n\n\n\n
How Agentic Commerce Enhances the Shopping Experience<\/h3>\n\n\n\n
The Competitive Edge of Adopting Agentic Commerce Early<\/h3>\n\n\n\n
Leading Agentic Commerce Companies and Startups<\/h2>\n\n\n\n
Major Platform Players in Agentic Commerce<\/h3>\n\n\n\n
Investment Trends in Agentic Commerce<\/h3>\n\n\n\n
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Emerging Startup Business Models<\/h3>\n\n\n\n
Preparing for Agentic Commerce<\/h2>\n\n\n\n
How to Adapt eCommerce Operations for Agentic Commerce<\/h3>\n\n\n\n
Building an Infrastructure for Agentic Commerce<\/h3>\n\n\n\n
Essential Tools for Managing Product Data in Agentic Commerce<\/h3>\n\n\n\n
Challenges in Implementing Agentic Commerce<\/h2>\n\n\n\n
The Product Data Challenge in Agentic Commerce<\/h3>\n\n\n\n
Risks Associated with Transitioning to Agentic Commerce<\/h3>\n\n\n\n
Consumer Trust Issues in Agentic Commerce<\/h3>\n\n\n\n